This day for the singles is conceived in the 1990’s by a few students, which were single of course. Four men, four singles. Because of the one-child policy whereby China received tens of millions of single men.
This singles day is celebrated on the 11th of November! In recent years, the singles day is dominated by shopping with very high discounts.
Singles Day discount
It’s actually a Chinese discount fest with Singles Day, but also in the UK it is going on and spreading elsewhere. The Shopping for Christmas 2019 report, commissioned by VoucherCodes.co.uk and carried out by the Centre for Retail Research (CRR), reveals that the UK is forecast to have the highest Singles’ Day sales in Europe for the 24-hour discount event.
Two statistic-smashing shopping events that bookend the month of November. As you know the two festivals have become known across the globe as days of hedonistic splurging, filled with flash sales and eye-catching promotions. Black Friday and Singles Day are both excellent opportunities to engage with audiences and boost brand value.
The Big Retailers Celebrating Singles Day are: AliExpress; GearBest; Amazon; Nike; Zavvi; ASOS…
Lessons learned in 2019
+ Singles Day is getting bigger outside of China. Products first discounted the week of the event were up 9% in the US and 86% in the UK. The US market focused on streamlining its discounting, giving equal distribution to key promotional brackets. The UK is playing catch up to the US and discounted wider rather than deeper.
+ Promotions are starting earlier and lasting longer. Furla was the first retailer to mention Singles Day on Nov 1st. Retailers such as Scotch & Soda and Opening Ceremony promoted pre-sale offers to generate hype for the event while Uniqlo ran a four-day offer. The Modist promoted a 40% off deal in the lead-up, which deepened to 60% off on the 11th.
+ Multiples of 11 were favored in promotions, seeing 11%, 22% and 33% as one of the strongest messages among customer communications. Additionally, retailers continued to use the opportunity to celebrate Girl Power and self-love with messages such as ‘Miss Independent’ and ‘Treat Yourself’.
Cut popup card and Single day
If you’re single, meet up with friends that you know are single and have a dinner party. You can also take yourself out and go and watch a film. You can be interested in shopping through the retail market, then check out what they are discount or offer.
All of cut popup cards are offering a 5% discount when you input the “cutpop” code. If you sign up for a member, you will get a 7% discount.
Pop-up cards are also getting a 50% shipping discount, if you buy more than 30 pcs you will get free shipping.
On the year’s biggest, another great way that you can celebrate this way is to buy animal popup cards for your collection or sending a pop-up card to your friends. Order now before shopping day and inspiring your other friends and family members with the pop-up card.
All cards are handmade and craft one by one, please browse through other pop-up cards products! 3D popup cards are magical 3D models, the pop-up goes full mast as soon as it opens up, making anyone who receives 3D greeting card wow.
Each pack includes a Popup greeting card, Thank you and meaning; Wishing notepaper to you write your own personal message; yellow emulsion Envelope, Polybag to cover and protect all.
We can custom design base on your requirements with creativity, beauty, and precision. Are you ready to customize your own?
This is the time to enjoy the day with the importance of putting yourself first and celebrating just how amazing you are! The choice is yours!
Reference: singles-day.online; metro.co.uk; elixirr.com; edited.com